Over almost 30 years, Philip Auerbach has held positions as Director of Medical / Healthcare Research at Market Intelligence Research Company (now Frost & Sullivan) in California; New Business Development Manager at Springhouse Corporation in Pennsylvania; Marketing Director at Bophuthatswana Management Services in southern Africa; and as Associate Editor and later as Director of Product Management at Auerbach Publishers, a former family-owned firm in New Jersey. He has been President and Marketing Director of Auerbach International since 1989.
In these and other capacities, Mr. Auerbach has marketed products ranging from videos to software; edited, designed and marketed publications, databases plus varied non-profit and for-profit services; and has taught many courses to American and international business executives, both in the US and abroad.
Among his major business accomplishments, Mr. Auerbach managed the turnaround of an unprofitable publishing operation to generate over a million dollars in new revenues in just one year; conducted market research, designed and implemented business plans, and formulated financial strategies to generate $5 million in sales in untapped business niches; negotiated licensing agreements both in Japan and the US; organized and directed over 25 US and global product launches and presentations in the US, Europe, Africa and Japan; and has written over 100 promotional brochures and articles for US and overseas markets, localizing these and other programs for both developed and developing countries.
Mr. Auerbach speaks French and Japanese as well as some Spanish, German, Italian and Chinese. Over his extensive career, he has worked and traveled in over 50 countries throughout Western Europe, the former USSR, the Pacific Rim, South Asia, Africa, the Middle East and the Americas.
Mr. Auerbach earned an International MBA degree with a specialization in Marketing from The Thunderbird School of Global Management in 1981 and earned his Bachelor’s degree in Japanese Studies at Earlham College, Indiana, in 1975. Mr. Auerbach also studied at Institut Catholique in Paris, Waseda University in Tokyo, and East China Normal University in Shanghai. He has been an Adjunct Professor teaching Translations Project Management at the Monterey Institute for International Studies.