Newsletter – April 2016

This Month’s Featured Video ROLE OF NATIVE SPEAKERS IN TRANSLATION      SEE MORE VIDEOS HERE Many companies assume that they can rely on overseas distributors or in-house native speakers to translate documentation or localize website content. That can work...

Bloopers #9

Many decades ago, a lady approached Pablo Picasso in a Paris park and asked him to do her portrait. He agreed, quickly drew her likeness, and requested $800. “How can you charge so much?,” she protested. “It took you only five minutes.” “Yes,” Picasso replied. “But it...

Blooper #8

Whether you have been with Auerbach International for many years or are recently joining us, we are pleased to present another of our Biweekly Bloopers. As you can tell, the slight misuse of a word – even by people who profess to know English well – can have a very...

Blooper #7

If you are new to Auerbach International, you will receive our quick-read, informative and humorous e-newsletters on language or global marketing topics once or twice a month.   We usually present topics in depth – such as our recent series on Language Myths and...

Fun with English

You probably know the computer expression, “Garbage In, Garbage Out”. In other words, if your input is terrible, your output will be too. The same is true with language and translations: If your original sentences are unclear, the translations will be...

Bloopers #6 – Ode to English

As a gift to our clients past, present and future, we are pleased to present an Ode to English. If you’ve learned another language, you know how difficult that can be. But English seems exceptionally crazy, as an anonymous author expresses below: – –...