Gaining Your Share of $190 Billion

No matter what the wind from the White House, US exports each month from December 2016 to February 2017 were around $190 billion1. Yes, that’s Billion. World trade is not going to stop. The vast majority of US companies depend on it for products, components, services...

Key Issues in Marketing Globally

Global marketing ands Globalization used to be important to only large, multi-national companies. But with rapid advances in communication technologies, global marketing communications are relevant to many businesses around the world. Whether you are in the beginning...

Culture Cues for German Business

This article from Auerbach International presents some Do’s and Don’ts to help expand your business. German Business Culture and Language There are many opportunities to expand your business into Germany. However, to succeed, you must know the differences in business...