Wrong Assumptions about Translations

In culture, in speaking and in writing, clear communication is a major component in international business. But what seems clear in one context or one culture can be totally foreign in another. Even within English, the simple question, “Do you have a rubber?” to...

Key Issues in Marketing Globally

Global marketing ands Globalization used to be important to only large, multi-national companies. But with rapid advances in communication technologies, global marketing communications are relevant to many businesses around the world. Whether you are in the beginning...

How to Speak NOW in Any Language

Quick! Cover the following lines with your hand, revealing just one line at a time. Q: How do you describe a person who speaks three languages? A: Trilingual. Q:  How do describe a person who speaks two languages? A: Bilingual. Q: And what do you call a person who...