Key Issues in Marketing Globally

Global marketing ands Globalization used to be important to only large, multi-national companies. But with rapid advances in communication technologies, global marketing communications are relevant to many businesses around the world. Whether you are in the beginning...

Culture Cues for German Business

This article from Auerbach International presents some Do’s and Don’ts to help expand your business. German Business Culture and Language There are many opportunities to expand your business into Germany. However, to succeed, you must know the differences in business...

Websites and Globalizing: Critical Facts

If your website has not been localized in other languages — or if you localized it using Google Translate — here is what you are missing: According to Common Sense Advisory, 72.4% of global consumers prefer to use their native language when shopping online. 85% of all...

Newsletter – April 2016

This Month’s Featured Video ROLE OF NATIVE SPEAKERS IN TRANSLATION      SEE MORE VIDEOS HERE Many companies assume that they can rely on overseas distributors or in-house native speakers to translate documentation or localize website content. That can work...

Blooper #8

Whether you have been with Auerbach International for many years or are recently joining us, we are pleased to present another of our Biweekly Bloopers. As you can tell, the slight misuse of a word – even by people who profess to know English well – can have a very...