I. Overview of the China Real Estate Market |
A. |
Analysis of the Investment Environment |
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1. |
Economic Situation |
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a. |
Main Characteristics of the Economy during the First Half of 2006 |
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b. |
Main Economic Problems |
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2. |
Land Situation |
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a. |
Urban Land Prices and Price Fluctuations in China |
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b. |
Analysis of the Investigation Results |
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3. |
Policy Situation |
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a. |
Relevant Real Estate Policies in 2006 |
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b. |
Analysis of Tax Reform in the Real Estate Industry |
B. |
Real Estate Market in 2006 |
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1. |
National Real Estate Climate Indices |
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2. |
Complete Statistics for Real Estate Investment |
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3. |
Sources of Financing for Real Estate Developers |
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4. |
Construction and Sales of Commodity Housing |
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a. |
Land Purchases and Development Areas
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b. |
Commodity Housing Under Construction and Completed Projects |
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c. |
Commodity Housing Sales Area and Volume |
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5. |
Commodity Housing Vacancies |
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6. |
Housing Sales Prices |
II: Real Estate Market Analysis for Major Cities |
A. |
Beijing Real Estate Market |
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1. |
Beijing Real Estate Market |
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a. |
Real Estate Investment and Land Development |
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b. |
Construction and Sales of Commodity housing |
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c. |
Housing Sale Prices |
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2. |
Analysis of the Real Estate Financial Market in Beijing |
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3. |
Analysis of Sales Prices and Land Parcel Sizes in Beijing |
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a. |
Background |
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b. |
Price Premiums |
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c. |
The Relationship Between Premium Price, Floor Price and Land Sold |
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d. |
Analysis of the Causes |
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e. |
The Situation During the First Half of 2006 |
B. |
Shanghai Real Estate Market |
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1. |
Macroeconomic Environment of the Shanghai Real Estate Market |
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2. |
Shanghai Urban Construction |
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3. |
Shanghai Real Estate Market Analysis |
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a. |
Shanghai Real Estate Market |
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b. |
Shanghai Commodity Residential Housing Market |
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c. |
Shanghai Office Building Market |
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d. |
Shanghai Commercial Property Market |
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e. |
Supply and Demand Analysis of the Shanghai Real Estate Market |
C. |
Guangzhou Real Estate Market |
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1. |
Overviews of theGuangzhou Real Estate Market |
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2. |
Guangzhou Land Market |
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3. |
Office Building Market |
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a. |
Office Building Lease Market |
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b. |
Investment |
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c. |
Sales |
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4. |
Residential Building Market |
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a. |
Single-Family Detached Housing Lease Market |
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b. |
Apartment and Single-Family Detached Housing Market |
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c. |
Residential Building Market |
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d. |
Residential Buildings Prices |
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e. |
Investment Analysis |
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f. |
Supply Analysis |
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g. |
Previously-Owned Residential Building Market |
D. |
Shenzhen Real Estate Market |
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1. |
Total Land Supply Analysis |
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a. |
Analysis of the Planned Total Land Supply |
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b. |
Analysis of the Planned Land Supply Structure |
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c. |
Analysis of the Actual Land Supply |
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2. |
Analysis of the Real Estate Market Land Supply |
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a. |
Development of the Real Estate Market |
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b. |
Land Supply for Real Estate Development |
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3. |
Shenzhen Commercial Real Estate Market |
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a. |
Analysis of Traditional Business Districts |
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b. |
Analysis of Major Secondary Business Districts |
E. |
Tianjin Real Estate Market |
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1. |
Commodity Housing Market |
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2. |
Previously-Owned Housing Market |
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3. |
Land Market |
F. |
Chongqing Real Estate Market |
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1. |
Real Estate Investment |
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a. |
Completed Investment |
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b. |
Analysis of Investment Structure |
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c. |
Analysis of Financial Sources |
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2. |
Real Estate Development |
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a. |
Land Development |
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b. |
Construction: New, In Progress and Completed Projects |
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3. |
Real Estate Sales |
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4. |
Commodity Housing Vacancies |
G. |
Chengdu Real Estate Market |
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1. |
Real Estate Development Investment |
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a. |
Real Estate Development Investment |
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b. |
Financial Sources |
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c. |
Land Supply |
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d. |
d. Commodity Housing Under Construction and Completed Projects |
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2. |
Total Supply and Demand for the Commodity Housing Market |
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a. |
Commodity Housing Market |
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b. |
Non-Residential Properties |
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c. |
Supply and Demand Relationships |
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d. |
d. Commodity Housing Sales |
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3. |
Supply and Demand Structure of the Commodity Housing Market |
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a. |
Supply and Demand by Region |
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b. |
Supply and Demand by Unit Type |
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c. |
Supply and Demand by Price |
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d. |
d. Purchasers by Region |
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4. |
Commodity Housing Prices |
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5. |
Previously-Owned Housing Market |
H. |
Wuhan Real Estate Market |
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1. |
Real Estate Development Investment |
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a. |
Real Estate Development Investment |
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b. |
Financial Environment |
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c. |
Commodity Housing Supply |
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d. |
Commodity Housing Sales |
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e. |
Land Market |
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f. |
Consumer Market Situation |
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2. |
Basic Analysis of the Real Estate Supply and Sales |
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a. |
General Analysis of Commodity Residential Housing Supply and Sales |
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b. |
General Analysis of the Office Property Supply and Sales |
I. |
Dalian Real Estate Market |
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1. |
Real Estate Market |
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a. |
Real Estate Development Investment |
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b. |
Construction: New, In Progress and Completed Projects |
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c. |
Real Estate Development Investment for Suburban Districts and Counties |
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d. |
Analysis of Financial Sources |
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e. |
Commodity Housing Vacancies |
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2. |
Real Estate Market Investment |
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a. |
Investment Scale for New and In-Progress Construction Projects |
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b. |
New and In-Progress Construction Projects: Scale and Increases |
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c. |
Completed Construction, Total Sales and Vacancies |
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d. |
Residential Construction Percentages |
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e. |
Focus on Development |
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f. |
Commodity Housing Sales |
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g. |
Analysis of Residential Vacancies |
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3. |
Macro-Controlling Real Estate |
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a. |
Construction Scale |
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b. |
New Construction Areas |
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c. |
Residential Buildings Under Construction and Completed Projects |
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d. |
Construction of Affordable Residential Properties |
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e. |
Commodity Housing Prices |
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4. |
Dalian Real Estate Development Investment and Market Trend Forecast |
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a. |
Sales Cycle Forecast |
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b. |
Investment and Sales Impacts on Districts, Cities and Counties |
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c. |
Real Estate Investment and Market Sales Forecast |
J. |
Xi’an Real Estate Market |
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1. |
Overall Market Situation |
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a. |
Market Supply |
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b. |
Market Sales |
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c. |
Market Demand and Macroeconomics |
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2. |
Commodity Housing Market |
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3. |
Urban Commodity Housing Market |
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4. |
General Characteristics of the Commodity Housing Market |
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a. |
General Characteristics of the Market |
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b. |
By Property Type |
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c. |
By Urban Area |
K. |
Shenyang Real Estate Market |
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1. |
Real Estate Market |
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a. |
Real Estate Development Investment |
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b. |
New Construction |
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c. |
Commodity Housing Sales |
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d. |
Commodity Residential Housing Prices |
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e. |
Financing Real Estate Development |
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2. |
Prices |
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a. |
Price Change Characteristics |
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b. |
Analysis of Factors |
L. |
Qingdao Real Estate Market |
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1. |
Overview of the Real Estate Market |
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a. |
Real Estate Development Investment |
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b. |
Real Estate Properties Under Construction and Completed Projects |
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c. |
Financial Structure |
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d. |
Regional Structure |
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e. |
Commodity Housing Sales |
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2. |
Market Development Characteristics |
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a. |
Property Types |
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b. |
Commodity Housing Development Investment |
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c. |
Financial Structure |
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d. |
Development Percentages |
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e. |
Supply and Demand |
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3. |
Real Estate Investment Environment |
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a. |
Area Occupied by Projects Under Construction |
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b. |
Area of Properties Sold |
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c. |
Development Investment |
M. |
Hangzhou Real Estate Market |
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1. |
Overview of Real Estate Market in Hangzhou |
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2. |
Real Estate Market Investment in Hangzhou |
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3. |
Hangzhou Real Estate Market Development Trends Forecast |
III. Competitive Structure of the Real Estate Industry and an Analysis of the Top 100
....... Real Estate Companies |
A. |
Analysis of the Competitive Structure of China’s Real Estate Industry |
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1. |
Analysis of the Current Competition in China’s Real Estate Market |
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a. |
Competitive Structure of China’s Real Estate Industry |
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b. |
Analysis of the Factors that Influence the Economic Development of the Real
Estate Industry |
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c. |
Analysis of the Future Competitive Strategies of the Real Estate Industry |
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2. |
Analysis of the Core Competitiveness of China’s Real Estate Industry in |
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a. |
The Essential Characteristics of Core Competitiveness of Real Estate
Companies |
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b. |
The Evolution of Core Competitiveness for Real Estate Companies Under the
Traditional Economy |
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c. |
Analysis of Core Competitiveness for Real Estate Companies in the New
Market Environment |
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d. |
Analysis of International Core Competitiveness of Real Estate Companies |
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e. |
Customer Resource Management as the Core Competitiveness of Real Estate
Companies |
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f. |
Evaluation of the Core Competitiveness of Real Estate Companies |
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g. |
Analysis of Building the Core Competitiveness of Real Estate Companies |
B. |
General Information on the Top 100 Chinese Real Estate Companies in 2006 |
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1. |
Distribution of the Top 100 Real Estate Companies |
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2. |
Scale of the Top 100 Real Estate Companies |
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3. |
Land Reserves of the Top 100 Real Estate Companies |
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4. |
Profits of the Top 100 Real Estate Companies |
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5. |
Tax Payments of the Top 100 Real Estate Companies |
C. |
Top 10 Members of the Top 100 Real Estate Companies in 2006 |
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1. |
Top 10 Companies In “Comprehensive Strength” Out of China’s Top 100 Real
Estate Companies in 2006 |
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2. |
Top 10 Companies In “Scale” Out of China’s Top 100 Real Estate Companies in
2006 |
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3. |
Top 10 Companies In “Profitability” Out of China’s Top 100 Real Estate
Companies in 2006 |
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4. |
Top 10 Companies In “Growth” Out of China’s Top 100 Real Estate Companies
in 2006 |
IV. Analysis of Chinese Real Estate Marketing Strategies |
A. |
Overview of Chinese Real Estate Network Media |
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1. |
Categorizing Chinese Real Estate Network Media |
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a. |
Based on Business Regions |
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b. |
Based on Major Business Models |
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c. |
Other Relevant Real Estate Network Media |
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2. |
General Situation of Chinese Real Estate Network Media |
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a. |
Quantity & Scale of Chinese Real Estate Network Media |
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b. |
General Revenues by Chinese Real Estate Network Media |
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3. |
Analysis of Chinese Real Estate Network Media’s Profit Models |
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a. |
Content Models of Chinese Real Estate Network Media |
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b. |
Target Users of Chinese Real Estate Network Media |
B. |
Advertising via Chinese Real Estate Network Media |
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1. |
Chinese Real Estate Network Advertisements vs. Total Real Estate Advertisements in
2005 |
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2. |
Chinese Real Estate Network Advertisements vs. Total Network Advertisements
in 2005 |
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3. |
Monthly Investment in Chinese Real Estate Network Advertisements in 2005.209
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C. |
Chinese Internet Users’ Response to Real Estate Network Advertisements |
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1. |
How Internet Users Get Real Estate Information |
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2. |
Main Reasons Why Internet Users Get Real Estate Information via Real Estate
Network Media |
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3. |
Content and Types of Real Estate Network Media Frequently Accessed by
Internet Users |
D. |
Analysis of the Development Strategies used by the Real Estate Industry |
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1. |
Real Estate Marketing Models |
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a. |
Brand Marketing |
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b. |
Relationship Marketing |
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c. |
Competitive Marketing |
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d. |
Partnership Marketing |
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e. |
Cultural Marketing |
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f. |
Credibility Marketing |
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g. |
Feature Marketing |
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h. |
Environmental Marketing |
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i. |
Network Marketing |
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j. |
Knowledge Marketing |
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2. |
Analysis of Real Estate Company Business Models |
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a. |
Development Company Model |
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b. |
Real Estate (Property) Operation Model |
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c. |
Real Estate Service Model |
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d. |
Real Estate Financial Companies’ Business Model |
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3. |
Building Strategic Alliances Among Real Estate Companies in China |
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a. |
Why Strategic Alliances? |
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b. |
Choosing Partners |
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c. |
Basic Principles for Alliances |
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4. |
Analysis of Real Estate Competitive Strategies in China |
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a. |
Analysis of Real Estate Competitive Strategies |
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b. |
Low-Cost Competitive Strategies in the Real Estate Market |
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c. |
How Real Estate Companies Can Improve Corporate Competitiveness |
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5. |
Customer Relationship Management and Corporate Development Strategies in the
China Real Estate Industry |
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a. |
Understanding Customer Relationship Management |
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b. |
Strategic Corporate Development Requires Customer Relationship
Management |
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c. |
How Real Estate Companies Can Establish a Customer Relationship
Management System |
V. Investment Analysis and Development Forecast for the China Real Estate Market |
A. |
Analysis of China Real Estate Investment Values |
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1. |
Analysis of the Investment Characteristics of the China Real Estate Industry |
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a. |
China Real Estate Industry Enters a Period of “Explosive Growth” |
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b. |
China Real Estate Industry Enters a Period of “Average Profits” |
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c. |
Investment Risk Analysis of the China Real Estate Industry |
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2. |
SWOT Analysis of China Real Estate Industry |
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a. |
Analysis of Development Constraint Factors in the China Real Estate Industry |
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b. |
Analysis of Development Advantages in the China Real Estate Industry |
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c. |
Reaching for the Opportunities Ahead While Avoiding a Real Estate Bubble |
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d. |
China’s Entry into the WTO: Opportunities and Challenges |
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3. |
China Real Estate Market Development Forecast |
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a. |
Policy Forecast |
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b. |
Investment Forecast |
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c. |
Supply Structure Forecast |
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d. |
Land Supply Forecast |
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e. |
Financial Sources Forecast |
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f. |
Price Forecast |
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| Appendix: Summary of 2006 China Real Estate Policies |
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Memorandum on the Regulation of Real Estate Mortgage Rate Management and its
Relation to Bank Credit |
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Guide and Commentary on Real Estate Mortgage Rates |
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Memorandum on Personal Home Mortgage Loans that are Converted into Securities
Bonds and Issues Concerning Mortgage Rights, Changes Thereto and Registration
Thereof |
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Six Opinions on Promoting the Healthy Development of the China Real Estate
Industry |
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Memorandum on the Regulation of the Housing Supply Structure and Opinions on
Stabilizing Housing Prices |
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Opinions on Strengthening the Regulation of Fixed Asset Investments and Controlling New
Real Estate Projects |
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Several Opinions on Implementing Proportional Requirements for New Housing
Structures |
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Opinions on Standardizing Foreign Investor Access to the China Real Estate Market and
The Management Thereof |
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Memorandum Concerning the Collection of Personal Income Taxes During
Housing Sales |
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Memorandum on Further Strengthening the Management of Real Estate Credit |
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Memorandum on Strengthening Land Regulations |
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Memorandum on Regulating the Management of Foreign Exchange in the Real
Estate Market |
