Over almost 30 years, Philip Auerbach has held positions as Director of Medical / Healthcare Research at Market Intelligence Research Company (now Frost & Sullivan) in California; New Business Development Manager at Springhouse Corporation in Pennsylvania; Marketing Director at Bophuthatswana Management Services in southern Africa; and as Associate Editor and later as Director of Product Management at Auerbach Publishers, a former family-owned firm in New Jersey. He has been President and Marketing Director of Auerbach International since 1989.
In these and other capacities, Mr. Auerbach has marketed products ranging from videos to software; edited, designed and marketed publications, databases plus varied non-profit and for-profit services; and has taught many courses to American and international business executives, both in the US and abroad.
Among his major business accomplishments, Mr. Auerbach managed the turnaround of an unprofitable publishing operation to generate over a million dollars in new revenues in just one year; conducted market research, designed and implemented business plans, and formulated financial strategies to generate $5 million in sales in untapped business niches; negotiated licensing agreements both in Japan and the US; organized and directed over 25 US and global product launches and presentations in the US, Europe, Africa and Japan; and has written over 100 promotional brochures and articles for US and overseas markets, localizing these and other programs for both developed and developing countries.
Mr. Auerbach speaks French and Japanese as well as some Spanish, German, Italian and Chinese. Over his extensive career, he has worked and traveled in over 50 countries throughout Western Europe, the former USSR, the Pacific Rim, South Asia, Africa, the Middle East and the Americas.
Mr. Auerbach earned an International MBA degree with a specialization in Marketing from The Thunderbird School of Global Management in 1981 and earned his Bachelor’s degree in Japanese Studies at Earlham College, Indiana, in 1975. Mr. Auerbach also studied at Institut Catholique in Paris, Waseda University in Tokyo, and East China Normal University in Shanghai. He has been an Adjunct Professor teaching Translations Project Management at the Monterey Institute for International Studies.
During “off hours,” he is a volunteer high school tutor, committee and Board member of a no-interest loan society, and leader of a Christian-Jewish-Muslim Dialog Group. Favorite activities include reading, movies, countryside hikes, horse riding, and bike riding where there are no steep hills (which in San Francisco, is hard to find!).
Angry. Lonely. Misunderstood. Confused.
These four feelings dominated my childhood since my earliest memory at one-and-a-half years old. I remember holding myself up on my crib and mentally telling my parents No! as they argued yet again in the hallway outside my semi-open bedroom door. They separated shortly thereafter and officially divorced when I was 3 … an action essentially unheard of in Philadelphia where I was raised in the mid-1950s.
For the first 16 years of my life, I felt incredibly lonely as the only divorced child I ever knew… a situation that no one else around me could relate to or understand—-
From my earliest years, I perceived my mother’s family as being loving, unconditional and nurturing, while my father’s was conditional and rigid with strict codes of behavior. How to navigate between two different mindsets, two different realities, and two different standards was baffling, especially because the rules were never clearly defined.
After most weekends with my father and his family, I would return to my mother and break down in tears. No matter what I said or did, my father seemed not to want to consider my feelings or value my comments. So amidst this psychological confusion, I longed for him to understand me and not to deny my thoughts.
In 7th grade, I was required to learn Latin and then I chose to study French voluntarily. Languages to me became openings to other ways of thinking and other mindsets. And I dreamt irrationally that if I could not communicate with my monolingual father in English, perhaps I could do so through some other language .
After studying German in high school, Japanese in college and Chinese in grad school and after visiting many countries, I knew that I wanted to do something involving cultures, business and bridging linguistic gaps. An implementation of this desire since 2011 has been my leading a local Christian-Jewish-Muslim dialog group.
By establishing Auerbach International in 1990, I was able to fulfill two parts of my personal mission:
- to find a way through translating and interpreting to communicate concepts clearly and accurately across cultures so as to avoid misunderstanding; and
- through our work, to help to create jobs at home and abroad from the benefits of global commerce.
I hope you will join me in this quest.