GAINING YOUR SHARE OF $190 BILLION

No matter what the wind from the White House, US exports each month from December 2016 to February 2017 were around $190 billion1. Yes, that’s Billion. World trade is not going to stop. The vast majority of US companies depend on it for products, components, services...

HOW WE USE TECHNOLOGY

The translation industry has made a huge leap in the last 30 years. From this … to this: And we are all grateful for it. Our implementing these innovations ensures that you, our clients, benefit from the translation accuracy, quality and speed you need. Evolution As...

Wrong Assumptions about Translations

In culture, in speaking and in writing, clear communication is a major component in international business. But what seems clear in one context or one culture can be totally foreign in another. Even within English, the simple question, “Do you have a rubber?” to...

Key Issues in Marketing Globally

Global marketing ands Globalization used to be important to only large, multi-national companies. But with rapid advances in communication technologies, global marketing communications are relevant to many businesses around the world. Whether you are in the beginning...

Culture Cues for German Business

This article from Auerbach International presents some Do’s and Don’ts to help expand your business. German Business Culture and Language There are many opportunities to expand your business into Germany. However, to succeed, you must know the differences in business...

Websites and Globalizing: Critical Facts

If your website has not been localized in other languages — or if you localized it using Google Translate — here is what you are missing: According to Common Sense Advisory, 72.4% of global consumers prefer to use their native language when shopping online. 85% of all...

Why Fear Shouldn’t Stop You

Fear. This is probably the main emotion preventing people from targeting ethnic US or overseas markets. In essence, if you can’t read or write a language, how will you know whether your translated brochures, manuals, websites or videos are correct? And if you are not...

Translation Pricing

“How much is it to translate my 64 pages?”  As a full-service language agency, this for us is a common question with a long answer. Unfortunately, this is like asking what the rents are in your city. Just as you must know what neighborhood you are referring to; the...

Potential Problems of Native Speakers

Many companies assume that they can rely on overseas distributors or in-house native speakers to translate their documentation or localize their website content. And of course your people will always say that their translations are correct. But if you don’t speak the...

Newsletter – April 2016

This Month’s Featured Video ROLE OF NATIVE SPEAKERS IN TRANSLATION      SEE MORE VIDEOS HERE Many companies assume that they can rely on overseas distributors or in-house native speakers to translate documentation or localize website content. That can work...

Global Social Media: How to Expand Your Reach

Global Social Media: How to Expand Your Reach Social media is a fundamental shift in the way the world communicates today. The “Arab Spring” showed how Facebook helped fuel a revolution and Facebook’s user base has doubled in Egypt in the last 12...

Bloopers #9

Many decades ago, a lady approached Pablo Picasso in a Paris park and asked him to do her portrait. He agreed, quickly drew her likeness, and requested $800. “How can you charge so much?,” she protested. “It took you only five minutes.” “Yes,” Picasso replied. “But it...