Product Name Evaluations

As part of our Global Marketing orientation, we work with clients to evaluate product names in each language market. We can advise whether the name has any negative or positive connotations, sounds like or reminds listeners of any particular image and is attractive in the target language. We will also come up with potential names in other languages based on a source country (such as the US or Canada) product and, depending on ease, could check patent records to see if our target-language ideas are already registered in those countries’ databases.