Expanding Clients to Cultures and Countries.

In his early career, Philip Auerbach was an Associate Editor and then Director of Product Management at Auerbach Publishers, a former family-owned firm in New Jersey; Marketing Director at Bophuthatswana Management Services in southern Africa; New Business Development Manager at Springhouse Corporation in Pennsylvania; and Director of Medical / Healthcare Research at Market Intelligence Research Company (now Frost & Sullivan) in California. He has been President and Marketing Director of Auerbach International since 1990, always focusing on ways to make clients shine.

In these and other capacities, Mr. Auerbach has marketed products ranging from videos to software; edited, designed and marketed publications, databases as well as varied non-profit and for-profit services; and has taught many courses to American and international business executives, both in the US and abroad.

Among his major business accomplishments, Mr. Auerbach managed the turnaround of an unprofitable publishing operation to generate over $1 million in new revenue in just one year; conducted market research, designed and implemented business plans, and formulated financial strategies to generate $5 million in sales in untapped business niches; negotiated licensing agreements both in Japan and the US; organized and directed over 25 US and global product launches and presentations in the US, Europe, Africa and Japan; and has written over 200 promotional brochures and articles for US and overseas markets, localizing these and other programs for both developed and developing countries.

Mr. Auerbach earned an International MBA degree with a specialization in Marketing from The Thunderbird School of Global Management in 1981 and earned his Bachelor’s degree in Japanese Studies at Earlham College, Indiana, in 1975. He also studied at Institut Catholique in Paris, Waseda University in Tokyo, and East China Normal University in Shanghai. He was also an Adjunct Professor teaching Translations Project Management at the Monterey Institute for International Studies (now the Middlebury Institute of International Studies at Monterey).

In early 2018, he launched the Auerbach Global-Impact Foundation, and since 2013 has been a frequent participant at CEO Space, the nation’s foremost business conference.

During “off hours,” he has been a volunteer high school tutor, committee and Board member of a no-interest loan society, and leader for over 15 years of a monthly interfaith dialog group (Christians, Jews, Muslims, Hindus and others). Favorite activities include reading; movies; countryside hikes; horse riding; bike riding; attending plays, operas and concerts; and enjoying dinners with one or two friends at a time.