International Brand Name
Screening & Research
Protect your brand before you go global. We screen brand names, product names, and slogans across your target markets to catch negative meanings, offensive connotations, and cultural missteps before they become expensive problems.
The Cost of Getting It Wrong
Launching a product globally? Your brand name, product names, and slogans must translate positively across cultures. From slang in Brazil to dialects in China, a name that works brilliantly in English can create confusion — or embarrassment — in another language. Our cost-effective screening prevents costly branding mistakes, ensuring your names resonate or remain neutral in key markets, with names tested in up to 10 languages and major dialects evaluated for English, Spanish, French, and more.
What We Screen
Brand Name Screening
Before you launch a brand name internationally, we screen it for negative meanings, offensive connotations, and phonetic issues — with names tested in up to 10 languages per study, evaluating major dialects for English, Spanish, French, and more.
- Up to 10 languages per screening study
- Dialect-level evaluation
- Phonetic analysis
- Cultural connotation review
- Written screening report
Product & Service Name Research
Validate product names, service names, and campaign slogans for international markets before you invest in branding, packaging, and marketing materials — ensuring names resonate or remain neutral in key markets.
- Product name validation
- Slogan and tagline review
- Market-specific screening
- Positive association testing
- Naming recommendations
International Brand Adaptation
Adapt existing brand names and slogans for specific markets where direct translation creates problems. We develop culturally resonant alternatives that maintain brand equity and integrity.
- Brand name adaptation
- Slogan transcreation
- Cultural positioning review
- Local market testing
- Brand consistency guidance
Our Branding Research Services
We combine linguistic expertise, cultural insight, and market analysis to deliver actionable recommendations for brand positioning, messaging, and communications strategy — with expert linguists and cultural consultants for each target market.
Multilingual Brand Analysis
Evaluates brand perception across languages and cultures, identifies potential linguistic, cultural, or legal challenges in branding messages, and includes competitor benchmarking and market-specific insights.
Messaging & Tone Research
Tests slogans, taglines, and marketing messages in target languages, ensures messaging resonates with local audiences while maintaining brand integrity, and helps avoid misinterpretation or cultural misalignment.
Market & Cultural Insights
Surveys and interviews with target demographics to gauge preferences, recognition, and cultural relevance; analysis of visual and textual brand elements for cross-cultural impact; and reports with actionable recommendations.
Brand Testing & Validation
Multilingual focus groups, surveys, and online testing for new campaigns, products, or brand adjustments. Feedback is used to refine branding, design, and messaging for global markets.
Branding in Action
Branding research is one pillar of our global marketing practice, where we help brands position themselves across languages, cultures, and markets.
Frequently Asked Questions
Protect Your Brand Before You Launch
The cost of brand name screening is a fraction of the cost of a rebranding exercise or a PR crisis. Contact us to schedule branding research, multilingual analysis, and cultural validation for your campaigns.