Patience, an Infidelity Menu, Driver Safety and Free Companionship - It's Friday Funnies

September is the month when everyone suddenly remembers that “summer” is not a business strategy. Inboxes refill, projects reappear, and international plans that were “on hold until after vacation” are now due immediately.

As global business picks up speed, it is worth making sure your message has not taken a wrong turn in translation. A product launch, website update, or partner communication may be ready to send—but will it be clearly and accurately received by its intended audience?

Here are messages that confuse rather than inform:

At Auerbach International, we help keep international communications from becoming the kind of story people share for all the wrong reasons. AI may produce a translation in seconds, but our expert human linguists make sure your message resonates—and is not just technically translated—in every language and culture.

From global launches to everyday customer communications, we help your words travel well.

Got a project that speaks more than one language? Or a non-English combination such as Portuguese to Chinese? Get a free quote.

Finally, words of wisdom from Aristotle:

“We are what we repeatedly do. Excellence is not an act but a habit.”